Pete Johnson named his brand Tatuaje — “tattoo” in Spanish — as a direct reflection of his own identity, the tattoos that cover his skin and tell his personal story. The Tattoo series is the most literal expression of that namesake in the product lineup: a value-priced everyday cigar that carries the Tatuaje name, the My Father factory construction standards, and the Cuban-seed Nicaraguan DNA that defines the brand’s entire portfolio, all at a price point that makes reaching for one every single day an effortless decision.

First released in 2011 and returned by popular demand, the Tattoo pairs an Ecuadorian Habano wrapper with Nicaraguan binder and long-fillers in a medium-bodied profile that delivers genuine Tatuaje character — cocoa, leather, pepper, and a touch of natural sweetness — without the premium price of the brand’s regular production lines. The same My Father factory rolling standards. The same Cuban-seed Nicaraguan tobacco philosophy. The same Pete Johnson attention to quality and construction. Simply presented in a format that honors the original intention of the Tatuaje brand — to make the cigar Pete Johnson wanted to smoke available to anyone who wanted to smoke it, without barriers of price or exclusivity that would keep great tobacco out of the hands of great smokers.

Why You’ll Love It

The Tatuaje Standard, Everyday Price: The Tattoo is Pete Johnson’s most direct statement that the Tatuaje quality philosophy doesn’t begin at the premium price tier — the same My Father factory production standards, the same Cuban-seed Nicaraguan tobacco approach, and the same brand attention to construction available in a format built specifically for daily rotation without compromise.

The Name Made Literal: The Tattoo series carries the most personal connection to Pete Johnson’s own identity in the entire Tatuaje lineup — a cigar named after the brand name, which is itself named after the tattoos that define him. The most direct line from the man to the tobacco.

A Beloved Return: The 2011 original’s devoted following never stopped asking for the Tattoo’s return — a demand that Pete Johnson eventually honored with a reintroduction that delivers the same bold Ecuadorian Habano character, cocoa and leather profile, and everyday accessibility that made the original a fan favorite before it disappeared from shelves.